Safer screen time is an advertising campaign aimed at a Spanish audience consisting of parents and educators between 30 and 45 of children aged 3 to 7. Specifically, it is based on quieting the growing concern that children are spending too much time in front of tablets and the like. Thus, the campaign aims, first of all, to highlight that technology will continue to exist more and more insistently and therefore children will use it as well. Taking cognizance of this, the goal is to preserve the time they spend in front of screens by using the Lingokids app, in which one can find educational activities to learn English while having fun.
Our work has focused on normalizing the fact that sometimes out of necessity we go and leave the tablet or phone with the child, so while they are holding the device, let them make the time useful, that is, learning a new language.
