saracinesca design

Happy Inding (2022)

Happy Inding is music festival traveling through Europe: from Italy to Portugal, passing through France and Spain, from Germany to Great Britain. Two days of festival for each capital, twelve indie artists who will perform singing in their native language. So that we can maintain a kind of tradition in innovation. The name Happy Inding is a pun, in which the word “ending” becomes “inding” like “indie”, the music genre of the festival.

In addition to concerts, there are: the bar and stands of traditional food of each country. There will be local crafts with special banquets where people can buy the original creations supporting small businesses that often do

not have a physical place to sell. Particular attention to the environment, plastic will be avoided and a diligent separate collection will be carried out. Cutlery, glasses and packaging will be made of compostable material. The locations will be parks, in the green of the city. Since Happy Inding is “the festival of music and happiness”, the graphic identity will be characterized by illustrations, simple but effective, bright colors that convey the feeling of a big party.