This was an art direction project for a real brand. We were commissioned to make 15 posts including photos and videos for the Instagram profile of the Babé brand. So we first designed the feed by doing several sketches and then took the photos in one session. We decided to alternate more classic photos in which the product is visible with more artistic ones by experimenting with natural elements (water, flowers, leaves, sand).
Babé is a cosmetic brand that takes care of every ingredient in its formulas, to achieve optimal skin care. This brand is aimed at upper middle class people who care about the health of their skin and do not mind spending on valuable products.
